Alumnus, Author and Business Strategist to Host Book Reading at Central College
Pella, IA (11/09/2026) — Nick Richtsmeier, author, business strategist and 2001 Central College graduate, is returning to campus to share his latest book with insights into navigating trust between businesses and consumers.
In the book, titled, "The Damn Rules: How Vulnerability, Inefficiency, and Love Liberate Leaders from the Trustbroken Economy," Richtsmeier proposes that artificial intelligence and companies driving optimization based on attention-grabbing tactics have left the public suspicious, distrustful and unaware of what may be going on around them. It lays out seven rules business leaders can follow to rebuild relationships and get ahead of the curve.
Richtsmeier's evening on campus will be Monday, Nov. 16, in Van Emmerik Studio on the second floor of the Maytag Student Center. The presentation will be from 5:30 - 6:30 p.m. Doors open at 5 p.m. The event is free and open to the public, but those interested are asked to register here in advance.
Richtsmeier will read an excerpt from his book and present a challenge to the audience. He will hold a Q&A and will offer a book signing after.
Central College of Pella, Iowa, is a private college known for its active student body, academic rigor and athletics success. Central offers a learning environment with supportive educators committed to intellectual engagement, personal growth, career readiness and civic involvement. Founded in 1853 and shaped by its Christian heritage, the college of 1,100 students participates in NCAA Division III athletics and is a member of the American Rivers Conference. Central is an active part of the Greater Des Moines region and just minutes from Lake Red Rock, Iowa's largest lake.
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